2020 was certainly a year for the record books. Our team took time to reflect on the events of the past year and what we believe will happen in 2021….
Best Practices for Brands Responding to Black Lives Matter
#BlackLivesMatter is trending again, nearly seven years after it was created when the person responsible for killing Trayvon Martin was acquitted. Amid protests across the nation, many brands released statements…
5 steps to creating successful brand experiences in COVID-19 era
When your world paused in March due to the coronavirus pandemic, did you really picture a “new normal” forthcoming? Three months later, life is indeed different, with joyous events such…
Six brands that got COVID-19 messaging right
Last week, I had the good fortune of co-presenting a webinar with Kathleen Rennie, Ph.D., called, “Engaging Audiences in the COVID-19 Era.” It was part of the Jersey Arts Marketers…
Is COVID-19 a crisis without a narrative?
“COVID-19 is a crisis in search of a narrative.” Those words, from Professor Sarah Oates of the University of Maryland Merrill College of Journalism, got me thinking. She was talking…