这是一年中人们谈论决心过更好生活的时候。 I’ll admit I get caught up in the whole resolution thing myself. 去年，我以减少人造糖的名义停止了喝无糖汽水。 今年，我希望抽出更多的时间来健身。
我们都知道，大多数新年决心在第一季度末就被遗忘了。 为什么呢？ Perhaps the secret to changing what you do is asking yourself why you do it. As part of a 2016 strategic planning meeting for a long-time client, we decided to invite a cultural anthropologist, 罗比·布林科夫博士, to help us shake up the creative process 通过 asking this fundamental question.
我们生活在一个大数据的世界。 事实在那里支持我们需要做的每一个决定，金博体育个人的还是专业的。 事实上，我们通常会因为相信数据而不是直觉而得到奖励。 In the case of my fitness goal, the “Quantified Self” movement and the proliferation of fitness trackers is a perfect example. In fact, this category of wearables is 热门话题之一 this week at the Consumer Electronics Show.
I am not about to argue that analytics aren’t meaningful. Metrics have dramatically improved the field of 沟通s. We’re now able to justify our recommendations and demonstrate our effectiveness in a way I could never have imagined 12+ years ago when I started 金博体育.
What we wanted Dr. Blinkoff to help us explore is this: 当我们奖励思考和分析而不是直觉时，我们会在工作中失去什么？ Here are some ideas to consider:
- 直接经验
- 的关系
- 真理
- 存在
- 意向性
There’s that word: 意向性. 为什么我们做我们所做的。 To understand what motivates our actions, Dr. Blinkoff believes you need to identify your learning style — how you come to know the world. His approach is based in part on the teachings of 大卫·科尔布.
He led us through an exercise to understand our individual styles and what that means for each of us in a big data culture. He asked us to look at a series of word sets and to rank them based on which best characterizes our behavior. 例如，第一组是：涉及、试探性、辨别性和实践性。
当我们完成后，我们将我们的数字与侧写相对照，并与小组分享。 看到房间里的人互相了解了这么多，真是令人惊讶。 他们是一起工作多年的人。 We saw “involved” personalities called out for not allowing others to participate and “discriminating” thinkers exposed for making decisions without checking their “gut”. Even the “tentative” people contributed!
与许多公司的评估不同，确定你的学习风格并不是为了了解你的优势，这样你和你的主管就可以充分利用你最擅长的东西。 相反，布林科夫博士希望人们正视自己的弱点。 他的观点是，所有的学习方式都是有效的，它们需要共同努力，以确保一个健康、高效的组织。
那天我学到了很多关于我自己和我的同事的知识。 这是我们与这位客户进行的最好的头脑风暴会议的完美安排。
The next time you’re asked to sit in an ideation session, stop and ask yourself how well you know the people in the room. 你有多了解自己？ 这些问题的答案将带来更好的工作经历和成果。 它们甚至可以帮助你坚持新年决心！
想了解更多关于布林科夫博士的工作吗？ 给我发邮件至rostmann金博体育.com。